the virtual restaurant

the virtual restaurant

As third-party players such as Deliveroo, UberEats and Menulog continue to grow and transform our daily eating habits, the endless number of restaurant options also increase.

Consumers, today, have a wider variety of cuisines and price point options to choose from as the trend toward delivery versus taking out or dining in flourishes, enabling the evolution of a new food service concept: the virtual restaurant.

Virtual restaurants are basically delivery-only menus with no storefront and can work from existing kitchens in their current brick and mortar restaurants or from a shared kitchen/food truck, utilising staff and space, reducing food wastage, overhead and labor costs whilst increasing order volume and overall revenue.

They are accessible online via third party delivery partners such as Deliveroo, UberEats and Menulog, and enable existing customers ordering from other restaurants to venture into the virtual restaurants and try new food and cuisines.

mediumRARE. can help your restaurant determine cuisine gaps in your local market and create new delivery only brands with customised menus and packaging all whilst utilising current food supply and staff with minimal costs in comparison to starting a new restaurant from scratch.

To kick start your very own virtual restaurant brand, fill in the form.

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